If you’ve been to the IKEA in Hong Kong, you know how creative their furniture can get to maximize the tiny space of a typical Hong Kong flat. Their creative extends beyond homewares now.
Created by IKEA Canada’s ad agency, Leo Burnett, they’ve created a series of illustrated recipes printed on parchment paper. They call it Cook This Page, and it features single page “fill in the blank” instructions for tasty dishes that you bake. No more hassles from measuring out the ingredients needed. Recipes currently include “Ravioli with Swedish Meatballs”, “Lemon & Herb Roasted Salmon” and “Roasted Cocktail Shrimp” etc. and the results look amazingly good!
The product is actually not yet available for sales. There were cooking demonstrations at several stores across Canada though and free recipe posters were handed out to customers. We hope this genius product would be in store soon!